Emphasize that tobacco companies target them Tobacco companies spend millions of dollars every day on marketing and specifically target young people with cute names, candy flavors, celebrity endorsements and trendy packaging
And if the team would say yes, then the brands would let them use their products for free or create cross-promotional campaigns that feature both the product and the movie
MTT solution was removed from the wells and was replaced by 100 L of DMSO/well to dissolve the purple blue formazan particles and the plate was read at 570 nm with correction at 630 nm in Molecular Devices plate reader
Hu H, Nakagawa T, Honda T, Yamamoto S, Miyamoto T, Okazaki H, Eguchi M, Shirasaka T, Kochi T, Kabe I, Tomizawa A, Miki T, Fukunaga A, Yamamoto S, Inoue Y, Konishi M, Miyake H, Dohi S, Mizoue T (2022) Heated tobacco products and circulating high-density lipoprotein cholesterol concentrations