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The theme of a cigarette advertisement (e.g., adventure, glamour, and independence) evokes an enhanced self-image (Solomon 1983), and consumers may feel they are purchasing enhancement along with the product

The answer depends on the brand and its location

The Non-organic Herbal Cigarette segment, representing approximately 38.6% of revenues in 2025, serves a price-sensitive consumer segment that prioritizes the tobacco-free and nicotine-free credentials of herbal cigarettes without necessarily demanding organic certification

The ending of that system had a dramatic impact on tobacco farmers in Virginia, Barts said