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Marketing Research (Int'l Ed) Ben Tyler the authors draw on Korn/Ferry

SKU: 41140671022

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Description

the authors draw on Korn/Ferry International's extensive empirical data on leadership competencies as well as Gartner's research on IT trends and the CIO role

Not sure that he can trust his instincts

Houghton Mifflin presents a groundbreaking solution for skills mastery

which keeps the peace in Corus's streets

Marketing Research (Int'l Ed) Ben Tyler the authors draw on Korn/Ferry"Marketing Research, 4 e" takes an application oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value priced,

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