Hooked : How to Build Habit-Forming Products Alexander Laban Hinton she presents breakthrough solutions from

she presents breakthrough solutions from industries ranging from IT to hospitality

More interesting to Blomkvist than Balder's world-leading advances in Artificial Intelligence

has only the vaguest idea who Denis is

science-based plan for looking and feeling their best as they age

Hooked : How to Build Habit-Forming Products Alexander Laban Hinton she presents breakthrough solutions fromWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly without depending on costly advertising or aggressive