Rebuilding The Brand: How Harley-Davidson Became King Of The Road new riders spending the night in a

spending the night in a Mexican brothel

Road & Track

a single overhead camshaft with four carburetors

innovative machines that inspired a generation

Rebuilding The Brand: How Harley-Davidson Became King Of The Road new riders spending the night in aIn the early 1980s, Harley Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard for both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley Davidson brand was tarnished. What's more, the charges were true. By the mid 1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom