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This poster
Byrrh has been reintroduced to the United States
It also became the Champagne supplier of most other European royal courts
Such a stable of impressive artists gave Chaix the opportunity to line up major accounts to try and replicate Cheret's successes
BYRRH - Warming up When it's Cold Magazine Advertisement 1931 RefPO#08 This poster"Brrr,,,! When it's cold BYRRH and it's warm!" This print is part of an advertising campaign for BYRHH Vin Aperitif Au Quinquina, a wine based apritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English and German
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