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and government bureaucrats
a lucky scavenger will find gold or a watch
” -Publisher Ramoncito Ocampo Cruz
red jeepney—the very first in his town
How To Make A Benta- Anecdotes, Lectures & Articles from the Advertising Wars Fiction and government bureaucratsHow to Make a Benta is partly an autobiography and a virtual history of Philippine advertising over the past half century. The author worked in broadcast production, copy, creative direction, account management, PR and general management before becoming president and CEO of Advertising & Marketing Associates, one of the leading agencies in the Philippines. He immigrated to the U. S. in the late 80s to set up his own agency, Minority Media Services,
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