iqos cigarettes What's in HEETS? | What Are They Made Of? IQOS in the U.S.

5 According to a financial report released by Wells Fargo Securities, the potential benefits of digital cigarette couponing include increasing traffic to retailers, lowering costs, and enabling targeting of the millennial consumer. 6 Mobile technology could potentially be used to also push coupons to customers when they approach tobacco retailers (i.e., cross a geo-fence), which may promote unplanned cigarette purchases

Finally, a third explanation also exists, and this one is a bit on the lighter side

A wide variety of chemical components are contained in the cartridges, refill solutions, and aerosols of e-cigarettes

doi: 10.3109/08958378.2012.758197