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As summarized by the Surgeon General: The impact of noncombustible [e-cigarettes] on population health is much more likely to be beneficial in an environment where the appeal, accessibility, promotion, and use of cigarettes and other combusted tobacco products are being rapidly reduced, especially among youth and young adults

Economic strain Direct health expenditure on smoking-related diseases, as well as indirect costs of smoking such as lost labour due to disability and death, cost the world more than US$1.4 trillion in 2012 3

Use higher strengths, freebase 6 to 18 mg or nicotine salt 20 to 50 mg

Today, IQOS is available in over 70 countries, helping millions of adult smokers switch to a cleaner alternative