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If both success proportions had been small, we could say this is approximately equal to the relative risk and use the words "10 times higher" or "10 times more likely." The full data set (which broke down the second category further) also shows that the odds of having lung cancer increase with the amount of smoking (light smokers have 2 times the odds, heavy smokers have 11 times the odds, and chain smokers have 29 times the odds!)this is called a "dose-response." We see a strong relationship between the size of the "dose" of smoking and occurrence of lung cancer for these patients

Capitalism and public policy in the UK by Tom Burden and Mike Campbell

Cannabis cigarettes require packaging that preserves them from humidity and sogginess

"Smokers who received pictorial warnings were more likely to report a quit attempt lasting one day or longer during the trial than were smokers who received text-only warnings," they wrote