Alter Ego Italy TF Ash Brown (Choose Your Color) Shade:4/17 Chestnut Ash Brown TechoFruit Washes out with shampoo

Washes out with shampoo

Hydrates and helps cool brassy tones in blonde

Root touch up powder covers grey seamlessly

With Crambe Abyssinica Seed Oil

Alter Ego Italy TF Ash Brown (Choose Your Color) Shade:4/17 Chestnut Ash Brown TechoFruit Washes out with shampooAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.