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The most professional way to prepare your color formulations
healthy hair
Designed for use in combination with SmoothIT
maintain hair vibrancy and brightness
Alter Ego Italy TF Brown (Choose Your Color) paul-mitchell The most professional way toAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.
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