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Gain-framed messages are more effective than loss framed messages at promoting abstinence in people who smoke who are highly dependent, but not in people who smoke who are less-dependent [10]

Spend on cigarettes is estimated to be 12bn in England, which translates into 2,000 per smoker each year 2 .Depending on the number of cigarettes someone smokes, this could be much more

It's essential to recognize that e-cigarettes are not safe, and we need your assistance in addressing this issue

Indeed, hormones, personality traits, and social acceptance are just some of the many factors that influence differently smoking initiation and cessation among women versus men 59