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EAN: 9780071626149
The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking
After the Communist coup of
one of the most esteemed cultural historians of our time turns his attention to major questions about human experience and various attempts to understand it "scientifically
Orality and Translation brand strategies EAN: 9780071626149In the current context of globalization, relocation of cultures, and rampant technologizing of communication, orality has gained renewed interest across disciplines in the humanities and the social sciences. Orality has shed its once negative image as primitive, non literate, and exotic, and has grown into a major area of scientific interest and the focus of interdisciplinary research, including translation studies. As an important feature of human