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The latest issue of Tobacco Journal International reports that 'according to analysts from Morgan Stanley, if generic packaging becomes a legal requirement in the UK, not only could it have a domino effect on other markets, but it could also have a materially adverse impact on cigarette brand equity [and] could result in considerably reduced profits'

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Tobacco Deaths Over Three Decades The number of American tobacco-related deaths per year from 1990 to 2023 has fluctuated, but the overall trajectory shows a declining trend