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Marketing Management: A Strategic Decision-Making Approach "serif""readings the most successful people have

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the most successful people have learned to direct their thoughts in a systematic manner that produces positive emotions and productive actions: they have a Relentless Solution Focus

EAN: 9780170126069

and Josh: the BUG SCOUTS

in their pouches

Marketing Management: A Strategic Decision-Making Approach "serif""readings the most successful people haveAuthor(s): Mullins, John, Walker, Orville C. The eighth edition of Marketing Management: A Strategic Decision Making Approach, concentrates on marketing decision making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and

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