More about how he works, and the family story behind V2, is on Joe's author profile
Brad Wienczkowski said he thought the black market for cigarettes not only enabled people to keep smoking but in fact reinforced what he called addictive behavior. It became contraband when it used to not be, and you have to hide what youre doing and not get caught, he said
Back in the UK, faced with the ban on menthols, cigarette brands have been looking into alternatives to get menthol-based tobacco products back on the market, or at least to provide end-users with menthol-flavoured products, though they have been heavily criticised by the government and regulatory authorities
Chemical Composition and Evaluation of Nicotine, Tobacco Alkaloids, pH, and Selected Flavors in E-Cigarette Cartridges and Refill Solutions