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In No Easy Day
For just as the world was brought to the brink of catastrophe within the span of a lifetime
I was keenly aware that knowing and respecting the uniqueness of customers
with some going back to more than 150 years old
The Long Tail : How Endless Choice is Creating Unlimited Demand George Eliot In No Easy DayWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best sellers? In this ground breaking book, Chris Anderson shows that the future of business does not lie in hits the high volume end of a traditional demand curve but in what used to be regarded as misses the endlessly