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Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years

The Premium cigarette segment accounts for over a fifth of cigarette sales, and with a pack of Silk Cut generating on average 55% more profit for the trade than a Value brand, per pack of 20, its essential for retailers to stock up and capitalise on this opportunity. Silk Cut has continued to increase its share of the Premium cigarette market for the past 10 years and now accounts for 1 in 5 packs sold in the Premium segment

Here's the dynamic: Lower-quality oils lead to lower production costs

This product contains Nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.