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The light cigarettes segment held 60.8% of the global cigarette market share in 2025

Great packaging makes customers feel unique, and seductive cigarette boxes can increase customer loyalty and retention

In fact, according to data from the National Library of Medicine in the United States, the average smoking rate among adults in Middle Eastern countries is as high as 45%, with a 5% prevalence among women

Additionally, the continued rise in cruise tourism globally provides an expanding seaport-based distribution opportunity, with cigarette sales on cruise ships benefiting from extended captive consumer periods and a relatively affluent passenger demographic with high discretionary spending capacity