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Behavioral Economics For Dummies Female Authors no one knows where toA guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self interest, many key money decisionslike splurging on an expensive watchcan seem far from rational. The field of behavioral economics sheds light on the many subtle and not so subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies , readers