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Using their powerful "LAMP" methodology (Logic
they have looked after the memories and treasures of people who have been forcibly driven from their beloved city
On the hottest Fourth of July weekend in decades
300 years ago
Zag: The #1 Strategy of High-Performance Brands Condition:Very Good Using their powerful "LAMP" methodologyWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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