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Digital and print billboards will feature a roll-up cigarette full of decaying tissue, and the tagline: Every cigarette rots you from the inside out. Davies said: Whilst many smokers know the damage cigarettes do to their hearts and lungs, they are much less likely to be aware of how harmful smoking is to the body essentially rotting it from the inside out, and roll-ups are no exception

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However, upon pointing out that since Joes reintroduction into Camels advertisements, the underage market jumped to 61%, Camel was forced to permanently withdraw the character in 1997

Designed with the busy lifestyle in mind, these dugouts are perfect for on-the-go sessions