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Behavioral Marketing - Delivering Personalized Experiences At Scale Condition:Good It has an epic sweepGrow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketingincluding customer journey mapping, channel level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement optimizationand shows