The global tobacco giant is betting that products like its new iQOS electronic cigarette will be what fuel the next phase of expansion, and it is investing $100 million this year on them in the belief it will add as much as $1.2 billion to its earnings by 2020
Under the guidelines, packets would lose their logos, graphics and distinctive colours, leaving health warnings as the most noticeable marking
Due to that trend, the company is shifting its focus to alternatives like Vuse vapes and Velo nicotine pouches, though it lags behind industry rival Philip Morris International
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