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If you could get smokers to turn to non-combustible nicotine delivery devices such as vaporizers and e-cigarettes to satisfy their cravings, the thinking goes, you could reduce their risk of harm from smoking

13 A company seeking to market an ENDS as an actual smoking cessation tool (i.e., with smoking cessation claims) such as the nicotine gum or patch would need FDA premarket approval as a drug, because smoking cessation claims trigger the first prong of the drug or device definition, described above

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For some patients, that trade-off is worth it because they want flower flavor without combustion