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With just a few clicks, smokers can place an order from the comfort of their homes, eliminating the need to travel to a physical store
The journey between the places of residence is important, it is what will give our soul what it needs to always stay away from a routine
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials