Worried about growing public concern that cigarettes cause health problems, Lorillard launched the Kent brand by touting the Micronite filter as offering the greatest health protection in cigarette history. One advertisement misleadingly defined Micronite as a pure, dust-free, completely harmless material, some ads emphasized that Kents relied on the latest in modern technology, while ads aimed at physicians advised the Micronite filter for patients whom you have felt obliged to advise to cut down or cut out smoking. Internal corporate documents, meanwhile, reveal that executives had good reason to believe the opposite
10 Studies have not been carried out to resolve many of these concerns (LactMed, 2023)
This is saying that cellular oxidative stress, redox imbalance, and lung inflammation (cell damage and inflation) seem to occur with eCigs and tobacco cigarettes, due to heavy metals and free radicals, in similar ways to tobacco, in tests on mice (we have different ethics for studying humans and it takes longer to get that data)
I agree with that entirely, Ortega says
