In a survey of 14 heavily industrialized river basins in the USA (204 samples), 33 contained detectable amounts of acetone including 18 of 31 sites in the Chicago area and the Illinois River basin, 8 of 30 sites in the Delaware River basin, 1 of 45 sites in the Mississippi River basin, 3 of 27 sites in the Ohio River basin, and 3 of 15 west coast sites(2)
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To mask this real/mythical odor. Cunningham & Walsh, a marketing firm hired by Kool manufacturers Brown & Williamson, floated alternate theories on why menthols would be taken up by Black buyers, and weirdly, aggressive targeted marketing and hyper-racist cultural assumptions somehow didnt didnt make the list
Specs then expands to San Antonio, Killeen, El Paso, Dallas, Fort Worth, Lubbock and all across Texas within the next few years