The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Severe fire or long-term cigarette smoke may leave residual effects, but modern restoration methods are highly effective
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Amid Hamidi from the University of South Carolina, who led the study, says the results showed paraffin-based candles produce several chemicals, mainly because they do not burn at a high enough temperature to destroy the hazardous molecules they emit, reports the Daily Mail