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Big Tobacco is pushing its luck: Cigarette makers should be thanking the government, says the Springfield, Ill., State Journal-Register in an editorial

Robert Stern, President of Zeus Corp smoking cigarettes from his self designed cigarette holder, a foot long holder

Based on some dubious science, the companies claimed that these new high-ventilation cigs were healthier and smoother, pitching them as low tar and light. That kind of labeling was eventually outlawed, but the tiny holes remaintheyre now found in virtually every cigarette smoked today

Cigarette strength was connected to packaging design, particularly colors and flavors