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But these efforts were leading to cognitive dissonance, says Troyen Brennan, a former professor of medicine at Harvard Medical School who is now CVS chief medical officer

The polluter pays levy would work by capping the price cigarette manufacturers can charge and the profits they can make, while simultaneously maintaining the retail price through additional taxation

The plan puts the FDA at the center of a long-standing debate over so-called reduced-risk products, such as e-cigarettes, and whether they should have a role in anti-smoking efforts, which have long focused exclusively on getting smokers to quit

Home Educational Items By Topic Tobacco & Smoking Prevention Item #: EDU381 Slideguide shows how smoking expenses add up quickly Includes average cost of a cigarette pack for all 50 states and D.C