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By making screening accessible, affordable, and trusted, health systems can detect health issues in asymptomatic individuals and improve outcomes across communities. Rakesh Gupta, president, Strategic Institute for Public Health Education and Research, and a tobacco control advocate, tells IndiaSpend how the model was established by the National Tobacco Control Program (NTCP) in Punjab, a state that has seen a significant decline in tobacco consumption
For these reasons, I respectfully urge the Agency to incorporate illicit-market substitution effects into its evaluation of MRTP applications and to weigh whether timely authorization of qualifying products accompanied by appropriate post-market oversight may better advance the statutory goal of improving population health than continued regulatory limbo
Acknowledgements This paper was written when the first author was affiliated with Prasanna School of Public Health, Manipal Academy of Higher Education and as a guest researcher at the Demography Department of the Faculty of Spatial Sciences at the University of Groningen, The Netherlands
