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I wanted students to get a regulator's viewpoint

Marlboro Silver Blue combines a sophisticated blend of tobacco with a perfect balance of strength and flavor

On January 7, 1955, in a letter to Philip Morris advertising director Roger Greene, Burnett outlined the task ahead: "The job of Marlboro advertising is to take a new popular-priced filter cigarette with an old luxury cigarette name and give it a personality and a reason for being that will make it stand out among all the brands in a chaotic and fast-growing field

However, studies on the incidence of pulmonary disease and lung cancer in the military population suggest that these other exposures are/were intermittent at best and that smoking as part as of the military personnels day-to-day lifestyle accounts for a significantly higher percentage of the lung cancer rates seen in the military population than those being reported in the civilian population, accounting for as many as 50-70% of the deaths