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The companys marketing tactics continued to prove successful, and soon Camel ranked first in sales, followed by Lucky Strike and Chesterfield

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Consumers buying goods marketed with such terms expect to get a healthier product Letters to Reynolds American-owned Santa Fe Natural Tobacco Company and ITG Brands note how the companies are both under separate consent orders from another federal agency, the FTC, which require them to run a disclaimer stating No additives in our tobacco does NOT mean safe in certain advertising