Many leading tobacco companies have begun promoting ENDS, HTPs and ONPs that they claim to market toward smokers.102107 Having learnt lessons from previously marketed products that were withdrawn, improving product appeal and expanding the market seem to be the companies main priorities.102107 111 For example, BAT plans to release Vuse Zero, an ENDS product with zero nicotine, and a variety of new strengths, flavours and formats (pouch, lozenge) for their ONP, Velo.102 In addition, they are developing a carbon tip HTP that will be known as Neo Core.111 Similarly, PMI has four platforms of smoke-free nicotine products encompassing both HTPs and ENDS designs.112 Platform 1 is battery powered and heated with a ceramic heating blade (eg, IQOS and Marlboro Heatsticks).112 PMI plans to expand their IQOS HTP product with the release of the IQOS ILUMA, an HTP product using Smartcore induction technology.104 Platform 2 is heated with charcoal and does not require a battery source (reminiscent of RJRs Eclipse product from the late 1990s), which is planned to be branded as TEEPS.112 The second two platforms are nicotine-containing ENDS that are battery powered and differ on the nicotine and heating source.112 Platform 3 uses a nicotine salt and an electronically controlled heater (cf STEEM product).111 112 On the other hand, platform 4 uses an e-liquid (presumably free base) and an electronically controlled MESH heater, which reportedly remains in constant contact with the liquid to provide more consistent flavour.112 The HTP-ENDS lines are beginning to blur as PMI promotes IQOS VEEV, an ENDS product.104 113 Though PMI is the least invested in the ONP product category, the PMI US subsidiary, Altria, did acquire the oral nicotine pouch, On!.114 In addition to improving products, some companies plan to expand their market coverage
Lethal Lure The American Lung Association in Minnesotas Lethal Lure Campaign developed a tool kit to educate the general public and elected officials about the many tactics the tobacco industry uses to target youth and adults at the point of sale
Quitting isnt easy, and as the Centers for Disease Control and Prevention notes, many smokers do not quit on their first attempt
Ultimately, quality assurance comes from choosing reputable suppliers who attest that their parts will fit and function as intended, on the first try
