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There's an ad for Newport cigarettes from 2011 that features a young Black couple, smiling and flirting over a plate of burger and fries

Leadership Co-Founder & Co-CEO Andy Katz-Mayfield Co-Founder & Co-CEO Jeff Raider Chief Financial Officer Jeff Lipkin Chief Technology and AI Officer Sandeep Chouksey Chief Growth Officer Randy Yang Chief Product Officer Brittania Boey Chief Operating & People Officer Will Freund General Counsel Jack Sarno CEO, Harry's, Flamingo, Lume, Mando John Butcher Founder, Lume & Mando Dr

The ranking reveals a significant shift in the industry toward smokeless alternatives, driven by changing consumer preferences and increasing regulatory pressures