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This decision is an important one and whilst we keep it under review, well be continuing to implement our existing plan to reduce smoking rates through ending the display of tobacco in all shops, running national behaviour-change campaigns to encourage smokers to quit, and through supporting local authorities to provide effective stop-smoking services.
As a matter of routine, they should make every contact count and identify smokers and offer smoking cessation interventions
However, given Altrias dominant position in the non-flavored cigarette market (Marlboro has an over 50% share in the cigarette market), as well as the relative price inelasticity of tobacco products, the company has been able to increase its revenue per unit, and consequently its sales, without influencing the demand significantly
Superior Construction: Features a firm filter tip for a clean draw and a hard-pack design to maintain freshness
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