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Thus, there is a real risk of repeating the mass deception in decades past caused by the public disclosure of tar yields of cigarettes and the misleading marketing of cigarettes as light.[2426] Unless a meaningful difference in harm is found among brands, governments and other producers of communication campaigns or regulatory disclosures should avoid presenting chemical information that allows for comparing brands

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His research emphasizes that despite the huge similarity in the chemical content, two products have significant differences their active ingredients

Checa, M