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The pressure is mounting from three angles: Falling cigarette tax revenue is driving urgency Alternative formats are gaining market share but remain under-taxed Legislators are pushing for parity between combustible and non-combustible products For brands operating across multiple states, compliance is no longer just about shipping or labeling its about staying ahead of fast-moving, SKU-level regulations that are changing every quarter

Both companies were founded in the 50's (DHT 1956, HTL 1959) and have become experts in the world of reconstituted tobacco