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AGENCY / COLLABORATION Pavone Group (AOR) Keith Seaman (CD) Paul Murray (Copywriter) Billy Childress (Photography) Paige Kowal (AM) ROLE Art direction, design / 01 / BRAND ELEMENTS / GUIDELINES / 02 Winston Cigarettes is a time-honored brand that enjoys a rich tradition and a rightful place in the American landscape

Delta-9 happens to be the most common active ingredient of cannabis

There will be nine different warning labels in all, each featuring a vivid photo depicting various smoking related aliments and death

You're like, The fuck? So, already it's unsettling, and you're just looking at this guy in a train station, I think it's New York City Grand Central Station, and Frankenheimer does these handheld low angle shots, watching this guy walk through a train station with this voyeuristic approach like he's being followed