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While light cigarettes contain less nicotine and are often perceived as healthier, they still pose health risks similar to regular strength cigarettes

Menthol flavored cigarette brands sponsored local events in the black community, and subsidized major black organizations including the NAACP (National Association for the Advancement of Colored People) in addition to many churches and schools

It is much more likely that smokers who are unable to tolerate the extent of proposed nicotine reduction would switch to other sources of nicotine, rather than try to compensate by smoking more VLNC cigarettes more intensively." Many smokers had the misperception that smoking VLNC cigarettes is less likely to cause cancer, and some stated that they would be less likely to quit

You need to change all your artwork, all your equipment, retool all your machines, so obviously, it's very costly and a very complex operation." Gagnon contends that plain packaging doesn't work and boosts the illicit sale of tobacco products