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Packaging should avoid cartoons, candy-like graphics, school themes, games, or other youth-oriented presentation
In a related story, Business Insider reported an in-depth timeline of the success and controversies faced by JUUL.[48] According to their interview with Stanford physician Robert Jackler, JUULs product campaigns were largely youth-oriented.[49] As early as 2017, media outlets like NPR (October 2017) and USA Today (December 2017) have published news about the rising Juuling epidemic among teenagers.[50, 51] This sparked concern among school administrators and parents with the future effects of nicotine addiction
There are still many things that BIC tries to do to eliminate waste such as using isobutane instead of butane, using ultrasonic welding, not using commercial packaging on most of its products, and using recyclable materials
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