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We asked nurses to compare Scores and scores of off-duty, New York hospital nurses were asked to compare Cavalier Cigarettes with the brand they had been smoking*82%- just think of it!- 82% of the smokers interviewed said Cavaliers This ad uses nurses to promote Cavaliers as the healthier cigarette brand the milder brand

The cigarette maker says on its website "smoke-free products" are not "risk free" but "are a far better choice than cigarette smoking." Philip Morris recently announced it will acquire Vectura Group, a British pharmaceuticals company that produces inhalers, and Denmark-based Fertin Pharma, a nicotine gum maker

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Less nicotine means improved blood flow, stronger immune response, and better healing capacity