REFERENCES Knickerbocker, K.L
NJOYs marketing will be monitored for how it prevents access and exposure to underage smokers, according to the FDA, which said it may suspend or withdraw its authorization if the agency determines NJOYs marketing is no longer appropriate, including a notable increase in use among youth or former smokers
With this combination of membranes (M1 + M3), the reduction of light gases (carbon monoxide, methane, ethane, ethylene, isoprene, benzene, toluene, and crotonaldehyde) is less than 15%, however, it is possible to reduce more than 60% of the nicotine and tar that the smoker would inhale compared to commercial filters
It's a reminder that sustained leadership comes from consistent execution over many years, not just product strength