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"However, we are sensitive to the concern articulated by [FDA] Commissioner [Scott] Gottlieb that '[f]lavors play an important role in driving the youth appeal,' and understand that products that appeal to adults also may appeal to youth

Recent studies on quitting tobacco indicate that a former cigarette smoker who quits before age 40 can regain most of their lung function by the time they retire

Tip : Reach out to trusted family members or friends to let them know your quit date. Sharing your commitment with others adds accountability and emotional support as you prepare to quit

According to brokerage Motilal Oswal's estimates, the cigarette major may require a 35% MRP hike (based on historical mix) across its portfolio to remain EBIT neutral