big tobacco lied about cigarettes Lawsuit Big tobacco targets black communities

(2013) 3:a012153

The only advertisement from Lucky Strike touted a quarter century of research related to a light smoke. Readers could write Philip Morris to receive their own copy of a a graph purportedly illustrating the ratio of total volatile acids to total volatile bases, writes Blum, a supposedly objective technique for the measurement of irritation. These claims were consistent with the tenor of the so-called scientific research presented by cigarette makers

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