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Throughout the years, marketing and advertising claims by the defendants regarding its product have included natural, additive free, 100% additive free, organic, unadulterated tobacco product, certified organic tobacco, and 100% natural. While the companies would never acknowledge why they use these terms and make these claims in advertising, the intention is obvious: to give consumers the impression that Natural American Spirit cigarettes pose fewer health risks than the regular cigarette

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The attorney generals office is proposing fining the business licensee right away $500 for the first violation, $1,000 for the second violation, and $2,500 for the third and suspending the license for up to 180 days for licensees caught violating tobacco laws more than three times in a 24-month period