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She points out that the higher smoking rates among lower income groups means they suffer disproportionately more from smoking and pay more in healthcare costs

Its a very simple preventative measure, Zaleski says

The increasing consumer migration toward these other options, especially those with demonstrably lower levels of harmful chemicals or those backed by public health bodies as cessation aids, limits the market share and growth potential of smokeless tobacco

JTI UK communications manager Mark Yexley explains: Our conversations with retailers have shown that there is confusion around which products will be affected by the ban