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So to avoid any confusion in the marketplace, were working hard to make sure that retailers and adult-tobacco consumers understand that even though NAS cigarette packs will use new language to describe the product, the cigarettes inside are exactly the same. Under the agreement with the FDA, the name of the company, Santa Fe Natural Tobacco Co., and the name of the brand, Natural American Spirit, will stay the same

While this number appears lower than that of traditional cigarettes, the device is designed to ensure nicotine absorption is very similar, thanks to its heating method and the way the vapor is inhaled

(2025, May 21)

Key Evaluation Questions Is the WY TPCP impacting tobacco use rates